This post will check out how mobile phones have impacted the media sector.
Traditionally, the media industry is understood for being a structured and highly organised sector, with many opportunities for career development. However, in modern-day society, the advancement of smart devices has resulted in a couple of major shifts in the way media is shared and delivered. One of the most prominent developments in the media industry is the combination of mobile applications and streaming services, which have made mobile phones into the most available digital media devices on the market. With the ability to deliver video, text and audio content, mobile phones are the optimum tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are constantly dealing with reformatting their content to prioritise mobile phone accessibility. Presently, trends which are popular on social media are particularly prominent for media companies to follow. Namely, short form video and global TV are acquiring traction for providing engaging and accessible content for audiences worldwide.
Over the past few years, as society has come to be reliant on smart devices, innovation has become the focus of attention for many regions of industry. The increase of mobile phones has essentially reshaped the media industry, resulting in new developments in the way media is produced, distributed and taken in. Before the age of digitalisation, media has been traditionally consumed in standardised formats such as paper publications and television or radio shows. Nevertheless, more just recently, the media landscape is showing a palpable shift towards mobile-first platforms. Along with this shift, there has been a number of new opportunities in media, most particularly within the journalism, advertising and home entertainment sectors. The head of the fund that has a stake in Sky, for instance, would acknowledge that the smart device age has in truth, compelled the media industry to reinvent its business models and strategies, interrupting standard outlets and opportunities for media access and consumption, with a series of new and groundbreaking digital media examples.
Together with the distribution and creation of digital content, media consumption habits are also being heavily influenced by technological developments. The mobility of smartphones has shifted the way that audiences are taking in media towards a habitual and on-the-go activity. In the past, audiences would have to wait to watch or tune in to prescheduled broadcasts, which were organized here by executives and run on a strict schedule. Rather, these days, customers can view, listen or gain access to content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to verify that this has led to an increase in material production as consumers are quickly watching shows and continuously seeking out new things to check out.